🏆 ENTER THE AWARDS 🏆
IN ASSOCIATION WITH OUR HEADLINE SPONSOR:

Across the UK, class-based businesses are changing lives every single day.

 

From baby groups and children’s activities, to dance schools, tutoring, fitness, creative studios and adult learning – this sector is teaching, inspiring, and building communities in ways that often go completely under the radar.

Up until now, there hasn’t been one place that brings everyone together.
No single platform that recognises the full impact of the class industry as a whole.

 

The Class Business Awards is changing that.

 

This is the first awards event created specifically to unite and celebrate every corner of the UK’s class industry – across both the children’s and adult sectors.

It’s not just about trophies and titles.
It’s about shining a light on the people, brands and stories that deserve to be seen, heard and celebrated on a much bigger stage.

Over the year, we’ll be telling those stories – through interviews, features, social content and video – and bringing the very best of the class business world together in one place. Subscribe to our YouTube Channel today to watch the latest interviews. 

The goal? To raise the profile of the entire class business sector – and the incredible people who make it happen.

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Why Enter The Awards  

 

Entering these awards isn’t about vanity.
It’s about visibility, credibility and putting your business in front of the people who matter.

Here’s why thousands of class-based businesses will want to enter:

 

🏆 You stand out in a crowded industry

A nomination, finalist badge or win positions you instantly as a leader in your space.

🤝 It builds trust with customers

Parents and clients choose businesses they feel confident in. Awards reinforce that confidence.

🚀 It raises your profile nationally

Your story, your work and your impact will be shared across our 12-month PR and content campaign.

đź’Ą It gives you something powerful to talk about

Awards open up marketing angles, social content, PR features and email campaigns that get attention.

đź’° It drives new enquiries and bookings

Visibility leads to sales. Recognition makes people take action.

🌿 It’s an opportunity to reflect, refine and grow

The entry process helps you see what’s working, where you’ve made an impact and where you’re heading next.

🏅 And most importantly — it’s your moment to be recognised

 

You work hard. You make a difference.
It’s time the industry sees it. 

 

Enter Your Category

A YEAR OF STORYTELLING, VISIBILITY AND INDUSTRY SPOTLIGHT

These awards aren’t about one night.

 

They’re about building a movement that shines a light on the entire class business industry for a full 12 months.

From January 2026, we’ll be running a sector-wide content and PR campaign dedicated to celebrating the people, brands and stories behind class-based businesses across the UK.

Every week, we’ll be sharing new interviews, features and behind-the-scenes stories across social media, email, YouTube and our wider platforms.

 

Finalists and winners will be spotlighted throughout the year — not just when the awards take place..

 

This is about raising the profile of the industry.
Giving class-based businesses the visibility they deserve.

And creating a platform that showcases the innovation, impact and passion found in every corner of the sector.

Your entry doesn’t just put you forward for an award — it places your work inside a powerful, year-long storytelling campaign that’s designed to lift the entire industry.

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THE BIG DAY:

Connection. Celebration. Visibility.

Event Details

 

Saturday 10th October 2026
National Conference Centre, Coventry Rd, Hampton in Arden, Solihull B92 0EJ

The Class Business Awards isn’t just a date in the diary — it’s an experience.

A full day designed to bring the industry together, spotlight incredible work and create moments people will never forget.

 
The Class Business Breakfast | 10:00am – 1:00pm

Finalists, judges and sponsors come together for an exclusive morning event focused on connection, visibility and impact.

Start the day with tea, coffee and pastries sponsored by Enjoy Marketing.

Expect a relaxed but high-energy atmosphere where conversations flow, ideas spark and new relationships form.

There’ll be interviews, filming opportunities, panel discussions and the chance to connect directly with leaders from across the sector.

It’s the perfect warm-up for the celebrations ahead — and a powerful moment for finalists to be seen, heard and recognised.

 

The Class Business Awards & Afterparty | 6:00pm – 12:30am

As the lights go down, the celebration begins.
The evening opens with a black-tie drinks reception, followed by a hosted awards ceremony featuring full AV production, professional photography, videography and all the energy you’d expect from a major industry event.

Winners take to the stage, finalists are celebrated and the whole night flows seamlessly into a buzzing after party led by our DJ. Sponsored by The National College for Care and Education.

It’s a night designed to honour the people behind the industry — and create memories they’ll talk about long after the event.

Every moment is captured and shared across our channels, ensuring the visibility continues long after the final song.

 

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Get Instant Access to the Awards Portal 

Once you enter, you’ll receive immediate access to the Awards Portal — your step-by-step guide to creating a strong, confident award submission.

This isn’t a complicated process.
There are no uploads, no documents to format, and nothing technical to prepare.

You’ll simply answer clear, structured questions designed to help you showcase your achievements, impact and story.

Inside the portal, you’ll get:

 

→ A complete walkthrough on how to write an award-winning application

Straightforward guidance that helps you think clearly, communicate clearly and present your work in the strongest possible way.

 

→ Full judging criteria and scoring breakdown

Know exactly what the judges are looking for before you submit.

 

→ Clear submission questions for each category

So you understand what to answer, how to answer and what matters most.

 

→ Your nomination badge and finalist/winner badge (when applicable)

Perfect for social media, websites and email marketing.

 

→ Key deadlines and reminders

So you stay on track without feeling overwhelmed.

 

Everything is laid out simply.
No guesswork. No confusion.
Just a clean, guided process that helps you put forward your best work.

Enter the Awards — Instant Access Included

 

HOW TO ENTER

(Simple 3-Step Process)

Takes less than 2 minutes to enter

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Entry Fees

Entering the awards is simple, accessible and designed to give every class-based business a fair chance to shine.

You only pay for what you need.

£9.99 — Awards Portal Access

Your entry fee gives you immediate access to the Awards Portal, including:

✔️ Full judging criteria

✔️ Category-specific questions

✔️ Clear guidance on how to write a strong, competitive application

✔️ Nomination badges

✔️All key deadlines and reminders

✔️ A straightforward, question-based submission format (no uploads required)


ÂŁ9.99 per additional category

You can enter as many categories as you like — simply add them to your cart.

Important:
Each category has unique questions, specifically written to reflect what the judges are looking for. This means you cannot copy and paste the same answers across multiple categories.

We’ve designed it this way to keep the process fair, ensure high-quality entries, and help you showcase the right strengths in the right categories.

Choose the categories that genuinely match your business — and give yourself the best chance of standing out.

Enter The Awards 🏆

WHO SHOULD ENTER?

These awards are open to every class-based business across the UK — whether you run a single class, a multi-location business, a franchise network or a licensed programme.

If your business delivers classes, learning or experiences that make an impact… these awards are for you.

 

Who Can Enter:

→ Children’s activity providers
From baby and toddler classes to STEM, sports, sensory, music and everything in between.

→ Tutors, educators and academic providers
Tutoring centres, academic support, specialist teaching and SEND-focused sessions.

→ Dance, drama and performing arts schools
Independent studios, academies and multi-location training schools.

→ Fitness, wellbeing and movement instructors
Pilates, yoga, martial arts, strength training, group fitness and community classes.

→ Creative, arts and craft providers
Painting, pottery, photography, craft clubs and creative skills classes.

→ Licensed class-based businesses
Programme creators who license their systems and teachers who operate under licensed models.

→ Franchise networks and franchisees
Both franchisors and individual franchise locations (depending on the category).

→ Independent class-based businesses of all sizes
Whether you’ve been operating for 10 weeks or 10 years. 

If you teach, inspire, empower or create community through classes — you’re exactly who these awards are for.
Explore the Categories

 

What Finalists Receive:

Becoming a finalist isn’t just recognition — it’s a full visibility experience designed to elevate your brand, amplify your story and put your business in front of the entire class industry.

Here’s what every finalist will receive:

1. An official invitation to The Class Business Breakfast
An exclusive morning event for finalists, judges and sponsors — packed with connection, networking and visibility opportunities.

2. A dedicated finalist interview on The Class Business Podcast
Every finalist will be interviewed before the awards night, giving them powerful exposure across a growing audience of class-based business owners, franchisors and industry leaders.

3. Professional photography and video content
Finalists are captured throughout the day and evening, providing premium assets you can repurpose across your marketing all year.

4. Feature in all official finalist announcements
You’ll be spotlighted across our social channels, email campaigns and wider content as part of our 12-month PR and storytelling movement.

5. Finalist certificate digital badge
Ideal for websites, social media, booking systems, newsletters, and PR materials.

6. Inclusion in finalist-focused PR
We’ll be sharing finalist stories, insights and achievements across the year to raise the profile of the entire sector.

7. Recognition on the night
Every finalist is celebrated during the ceremony, with your moment featured on the big screen as we announce your category.

Becoming a finalist gives your business credibility, visibility and momentum — long before the awards night even begins.
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What Winners Receive:

Winning a Class Business Award is more than a title.
It’s an authority-building moment that elevates your brand, amplifies your story and positions your business as a leader in the industry.

 

Here’s what every winner receives:

Your moment on stage
Winners are invited to the stage to collect their award, celebrate with industry leaders and enjoy a moment you’ll never forget.

A dedicated winner interview on The Class Business Podcast
After the awards, every winner will be invited back for a full-feature interview — giving you long-term visibility across a rapidly growing audience of class-based business owners and franchisors.

Professional winner photos and video clips
Stage photography, reaction shots, celebration moments and winners’ highlights — powerful assets you can use everywhere.

Winner badge and trophy
A premium physical award and digital badge to showcase across your website, socials, booking system and marketing.

Feature in official winner announcements
Your win will be shared across our social channels, email campaigns, YouTube content and PR outputs as part of our 12-month industry spotlight.

Inclusion in post-event PR and storytelling
Winners will be featured in our follow-up content, highlight reels and industry round-ups — putting your brand in front of thousands.

A permanent place on the Winners Page
Your business will be listed on the official website as a recognised leader in the class business industry.

 

Winning positions your business as a standout leader — with visibility, credibility and social proof that lasts long after the night is over.

Enter The Awards

The Award Categories

Simply select the categories you want to enter and add them to your cart. Click the shopping cart at the top of the page to check out. 

ENTRIES CLOSE ON 30TH APRIL, MIDNIGHT

New Business of the Year

Who it's for:

Any class-based business launched in the last 24 months (independent, franchisee, licensee, or franchisor-owned location).

Criteria: Strong early growth, brand visibility, customer traction, clear business foundations.

Sponsored by:

Popolo Ceramico

Enter This Category

Emerging Business of the Year

Who it's for:

Class-based businesses 2–3 years old, including independents, franchisees, and licensees.

Criteria: Progress made, lessons implemented, early-stage scalability, systems starting to develop.

Sponsorship available

Enter This Category

Scaling Business of the Year

Who it's for:

Growing independents, franchisees, or franchisor-owned units expanding through new locations, team growth, or service expansion.

Criteria: Business performance, marketing, operations, and scalability.

Sponsorship available

Enter This Category

Children’s Activity Provider of the Year

Who it's for:

Franchisees, licensees, or independents delivering activities for children (e.g. sport, sensory, STEM, dance, creative arts).

Criteria: Booking growth, partnerships, marketing, service quality, and family feedback.

 Sponsored by: 

LoveAdmin

Enter This Category

High-Performing Business of the Year

Who it's for:

Established franchisees, licensees, independents, running local sessions.

Criteria: Retention, profit, client base, referrals, and business resilience.

Sponsorship available

Enter This Category

Rising Star of the Year

Who it's for:

Any business under 2 years — independent, franchisee, or licensee — showing ambition and results.

Criteria: Fast visibility, smart growth, early success stories, innovation.

Sponsored by:

BabyBeats

Enter This Category

Powerhouse Business of the Year

Who it's for:

Franchisors, large license networks, or multi-site independents with substantial reach.

Criteria: Leadership, brand authority, team management, and business scale.

Sponsorship available

Enter This Category

Brand Excellence Award

Who it's for:

Franchisees, franchisors, and independents delivering consistent, recognisable branding in local or national markets.

Criteria: Visual identity, tone, consistency, alignment, and public presence.

Sponsored by:

Club Hub UK

Enter This Category

Business Growth Award

Who it's for:

Independents, franchisees, or franchisor-owned sites who’ve significantly grown revenue, customer base, or profitability in the past year.

Criteria: Growth data, strategy, performance improvements, commercial mindset.

Sponsorship available

Enter This Category

Sales & Marketing Excellence Award

Who it's for:

All business types including franchisees, independents, and franchisors leading local or national marketing.

Criteria: Effective campaigns, content, visibility, lead generation, and conversions.

Why sponsor

Sponsored by:

Bloom Baby Classes

Enter This Category

Customer Excellence Award

Who it's for:

All class-based businesses including franchisees, independents, and studio owners.

Criteria: Retention, feedback, customer care, loyalty systems, communication.

Sponsorship available

Enter This Category

Content Marketing Award

Who it's for:

Any business with a strong organic content strategy (e.g. social, blogs, videos, newsletters).

Criteria: Visibility, content quality, engagement, brand awareness.

Sponsored by:

Dot & Stripe

Enter This Category

Strategic Leader of the Year

Who it's for:

Franchisors, licensors, founders, CEOs, or directors of class-based business networks across any niche.

Criteria: Vision, leadership decisions, strategic execution, and measurable business growth or transformation.

Sponsored by:

Helen Kenworthy

 Of Course You Can

Enter This Category

Strategic Partnership Award

Who it's for:

Any provider collaborating with schools, nurseries, councils, or charities.

Criteria: Outcomes, collaboration depth, reach, and mutual impact.

Sponsored by:

Bex Howe

Howe to Consultancy

Enter This Category

Tutor Business of the Year

Who it's for:

Independent tutors, tuition centres, or franchisees delivering academic support.

Criteria: Outcomes, partnerships, visibility, growth, retention, and parent feedback.

Sponsored by:

Jo Brianti

Data Protection Specialist

Enter This Category

Studio Business of the Year

Who it's for:

Studio-based providers in fitness, dance, tuition, yoga, or multi-use spaces.

Criteria: Team culture, brand experience, client growth, studio marketing.

Sponsorship available

Enter This Category

Adult Class Provider of the Year

Who it's for:

Businesses offering adult classes (e.g. fitness, yoga, wellbeing, life skills, creative).

Criteria: Client transformation, retention, marketing, and community building.

Sponsorship available

Enter This Category

Service Innovation Award

Who it's for:

Any provider who’s innovated how they run or deliver services (e.g. new formats, hybrid, sensory, inclusive models).

Criteria: Innovation, implementation, impact, and customer response.

Sponsored by: 

Super Simple Websites

Enter This Category

Team-Led Business of the Year

Who it's for:

Franchisees, licensees, or independents managing a team (staff or contractors).

Criteria: Leadership, systems, training, communication, consistency.

Sponsorship available

Enter This Category

Community Impact Award

Who it's for:

All providers delivering inclusion, accessibility, and local outreach.

Criteria: Impact stories, testimonials, outreach, funded places, inclusion strategies.

Sponsored by: 

Socially Shared

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 Confirmed Sponsors:

Meet the Woman Leading the Movement

 

I’ve walked this path myself.

I’ve built, scaled, franchised, and supported class-based businesses across the UK — and I know exactly what it takes to grow and thrive in this industry.

Over the past 14 years, I’ve turned ideas into industry-leading brands, created opportunities for hundreds of entrepreneurs, and helped thousands of class providers transform their businesses.

Now, I’m taking everything I’ve learned — and building the platform this sector truly deserves.

A Few Highlights From My Journey

 

  • Built three multi-figure businesses from the ground up — Mess Around franchise, Sports Master Franchise, and The Children’s Activity Business Club
  • Scaled a franchise network to 40 locations in just five years
  • Supported 13 businesses to franchise and helped them award over 30 new franchisees in the last two years
  • Award-winning business owner and multiple-time finalist
  • Accredited Recognised Sales Strategist and best-selling author of Market Like A Pop Star
  • Generated over ÂŁ100K in passive income
  • Ranked Top 5 Sales Partner (out of 100) in the UK’s biggest online launch, contributing to $2.3 million in sales
  • Podcast host with over 14,500 downloads and brand sponsorships
  • Helped over 1,000 business owners with marketing and business strategy
  • Judge for Club Hub UK, Franchise Disruptive, and Nottingham Baby & Toddler Awards
  • Hosted the Club Hub UK Ice Breaker for 200 providers
  • Sponsor of the Marketing Pop Star of the Year Award at Club Hub Awards 2023
  • Guest speaker at the Business Success Network Conference: “How to Build a Personal Presence”
  • In-demand trainer for franchise networks across the UK

I’ve seen the struggles, the successes, and the sheer heart that drives this industry — and I believe it’s time for the class business sector to take its place on the national stage.

That’s why I’ve created The Class Business Awards.

Because when we celebrate the people behind the classes, we raise the standard, the profile, and the power of the entire industry.

Now it’s time to bring everyone together — and I’d love you to be part of it.

Recognised, Awarded, and Trusted

 

 

The Class Business Awards brings together this same spirit of excellence, celebration, and connection — on a national stage for the very first time.

You’ll be in great company — alongside brands and business owners raising the standard for the class industry.

 

🏆 Enter the Awards

Frequently Asked Questions

“Ready to put your business in the spotlight?”

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